Rutger, working under the moniker Gwer, began his artistic endeavors on the graffiti wall. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realised that type is his proverbial bread and butter. Rutger soon found himself at the St. Joost Art School not only high fiving his way through life, but also gaining the conceptual design foundation that traditional art schools provide.
After graduation he quickly realised that personal style and creativity were more important to a designer’s work than anything he “learned” in the classroom. He decided to move to NYC to get a taste of how the real design world operates, while working for a creative agency there. After a while Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration.
At some point the tempting low sky of Amsterdam was too much to ignore and Gwer landed back in his home country where he chills today cranking out colorful projects for brand such as ESPN, BMW Group, TomTom, KLM, Fortune Magazine, ING, Ford and Kia while working for awesome agencies like Ustwo, JWT, Achtung!, Ogilvy, TBWA, VBAT and Designbridge.